• what I've done...

    Why I'm called the Swiss Army Knife of Retail Operations

    Digital Version for Customers

    Jewelry Builder (2015)

    LAUNCH PERSONALIZED PRODUCT BUILDER:

    Custom Jewelry Builder: Online, Brick & Mortar, Wholesale

    WHAT IS IT? : (Brighton Custom Jewelry) A web based application that enables consumers and in-store partners to custom build jewelry with over 150 gemstone colors & shapes, 60+ styles, and 15+ Your True Color Collections.

     

    ACCOMPLISHMENTS: Led cross-functional team of over 25 stake-holders to digitize end-to-end order process, online, in-store, wholesale partners, customer care contact center, LAST MILE touch point of fulfillment and packing slips.

     

    LEARNINGS: Think BIG, have fun and take calculated risk. Be mindful in managing systems, people, and integrating change management with new processes.

    Daily Deal Page Franchise

    Stupid Deal of the Day (2013)

    INCREASE REVENUE:

    Optimize Daily Flash Sale Site for Musical Gear Heads

    WHAT IS IT?: Most visited page for www.Musiciansfriend.com (a top 50 internet retailer with over 60,000 SKUs). This page commands RESPECT as the "product lost-leader page" that generates the highest organic traffic and has a gear-head cult following.

     

    ACCOMPLISHMENTS: Squeezing every opportunity possible without the clutter! Turning every rock over with THOUGHTFUL strategy and execution: Out of stock contingency, activate cross merchandising, analyze product assortment buy and sell-thru, stay relevant throughout the customer journey.

     

    LEARNINGS: Work SMARTER; not harder. Filling the product assortment funnel and working closely with Buyers is a lot of FUN because they know their product inside out!

    Catalog Cover VAULT

    Print is NOT dead  it plays well with digital (2012)

    EFFECTIVE SEGMENTATION ON STEROIDS and CUSTOMER RETENTION

    Customer Segmentation, Catalog Pagination, Marketing Campaign, and Sprinkles of Co-op Placement

    WHAT IS IT?: GO-TO deal bible- monthly print catalog and daily digital emails! The catalog (~50 page, 48 catalogs / year) is published monthly with over 1 million subscribers. <How to get your fix> twice is nice: (1)printed version and delivered first-class to your home and/or (2) electronically shop-able.

     

    ACCOMPLISHMENT: Sync online and offline marketing channels for each user segment.  Managed DIRECTIONAL data on page allocation based on: LY sales, marketing and merchandising campaigns, and pagination iteration based on co-op advertising and partnerships.

     

    LEARNINGS: Preemptive launch and personalization in all channels raises all tides. Know what matters to your customer and how they use each type of medium. Table-read before it goes to PRESS is NO JOKE! APIs are great until they are broken and proofing is a labor of sweat, love and tears.

  • GREAT LEADERS DON'T SET OUT TO BE A LEADER...

    They set out to make a difference. Its never about the role-ALWAYS about the GOAL. 

  • LET'S TAKE THIS OFFLINE:

    Less talk and more conversation, please!

    (408) 382-1566

    West Los Angeles 

  • Case for conversation

    "I had three chairs in my house; one for solitude, two for friendship, three for society." - Henry David Thoreau